To help launch a new winery opening in Northeast Ohio’s wine country, I helped design all creative, marketing and branding assets for M Cellars. This included creating a logo and brand standards and applying this consistently throughout bottles and printed collateral, digital assets and their website.
This was a fun project for me because I was able to start a brand from the ground up. Trying to compete in wine country in Northeast Ohio is tough and I wanted to set M Cellars apart from the rest of the wineries in the area. Our goal was to make them a luxury brand—something that differentiated them from their competitors. This was achieved by building out a minimal, clean logo and branding materials. The design reflected the grassroots approach the winery has. Their product is more migh-end than most of the wine in the area, so the labels needed to reflect the higher pricepoint. The winery has grown from making six varieties in their first year to currently producing almost 15. They have also expanded into many stores and restaurants in the area.
Creative Direction, Concept, Design, Art Direction, Production
© M Cellars